Using statistical models to predict future sales

BrainTech, LLC: Using Statistics to build Models of Customer Behavior


Use Multiple Regression to develop models that forecast future sales


We use weather forecasts and time-series and seasonal trends for data analysis


Fine-Tuning Potential Regression Models
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fine tuning of potential regression models to determine which model best fits the data The current process we use to fine-tune potential models relies on the principle of least-squares (as opposed to the principle of maximum likelihood). The principle of least-squares states that our goal is to find a model that minimizes the "sum of squared errors." The sum of squared errors is a measure of how well the values predicted by the model match the actual data points. To calculate a model's sum of squared errors:
  1. Take the difference between each value predicted by the model and the actual value. In the realm of correlation and regression, the difference between a predicted and actual value is sometimes referred to as a residual.
  2. Some of these values may be positive and some may be negative. Each value is squared, and the result is known as a squared error or squared deviation.
  3. When the squared error for all data points is summed, the result is a single number that is referred to as a "sum of squared deviations," "sum of squared errors," or sometimes a "sum of squared residuals."
The primary goal of the fine-tuning process is to minimize the sum of squared errors while keeping the number of predictor variables to a minimum. So, when we are "fine-tuning" a model, we are really focusing on finding the best coefficients for each variable in a potential model, using the least-squares principle to find coefficients for each variable in a model.

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