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The Trend Tracking subscription service is a natural extension to ordering individual
summary reports. Whereas summary reports provide
an excellent "snapshot" of current consumer behavior and sales trend, our Trend
Tracking service pieces together the snapshots into a full motion picture. This
service includes:
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Monthly Summary Reports. Each month, we analyze your most recent sales data
and create a new summary report.
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Identification of Change in Consumer Behavior and/or Sales Trends. Using
meta-analysis, we compare models that describe current consumer behavior and sales
trends to models generated over the past few months. Using tests of statistical
significance, we are able to identify which trends or behaviors may have changed,
or may be in the process of changing. |
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Detailed Information about Trend Changes. Whenever a change in consumer behavior
or sales trend is unlikely due to chance variation, we discuss the direction
and magnitude of the change. Whenever possible, we include examples
of how the change might impact your business. If enough sales data
is available, we can often determine whether the change occurred abruptly or may
be unfolding over a longer period of time. |
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As more sales data is collected and analyzed each month, our ability to identify
trend change improves, and the details we provide about any trend change increase
in depth and scope.
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You can cancel or renew your subscription to this service at any time. In addition,
the time between analyses can be lengthened or shortened. Due to market dynamics,
some companies have requested this service every-other month, and others, bi-monthly.
Please contact us to discuss your company's
individual requirements.
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All current and past reports can be viewed and download at any time from your account.
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Pricing starts at $80 per month (per region/zipcode). If you are interested in this
service, please contact us via
this online form, and let us know your company's individual needs.
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