Building Models of Customer Behavior using Statistics and Multiple Regression
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Use nonlinear multiple regression to build a predictive sales model.
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Practical Application of Sales Models and Multiple Regression
Assessing the Impact of an Advertising Campaign: A Case Study
Comparing Estimated and Actual Sales
Explanation of Nonlinear Relationships and Interactions
Exploratory Analysis: What influences Sales?
Fine-Tuning potential Sales Models
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Popular Statistics Software and Related Material
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